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Meta is using AI to improve its automated ad system. It has recently announced major improvements in Advantage+ performance. Meta claims its system has been successful for many customers and released an infographic with best practices to help advertisers optimize ad performance on the platform.

Over the past year, Meta has been working to improve its ad targeting processes, in line with the latest data privacy shifts and restrictions, which has also included a bigger focus on AI, and using automation to maximize performance.

And lately, its automated ad systems have been producing much better results.

In its most recent earnings announcement, Meta explained that its Advantage+ campaigns, which utilize Meta AI to maximize ad performance, are now proving beneficial for many brands.